Certified Humane® seal: how to identify food produced with animal welfare standards

An image can communicate a great deal, especially when it helps consumers identify verified practices behind a product. That is why Certified Humane® pays special attention to the seal displayed on brands and products approved under the program.

Symbols convey messages quickly and clearly. On animal-based food products, the Certified Humane® seal indicates that the product is connected to a production system evaluated according to specific animal welfare standards.

Although it occupies only a small space on the packaging, the seal represents a commitment that extends across different stages of production and the conditions in which animals are raised and handled.

Certification requires commitment

Farms and companies of different sizes can apply for Certified Humane® certification, provided they meet the standards established by the program and successfully complete the corresponding evaluation process.

On the other hand, not all companies are willing to follow this path or meet its requirements. 

In fact, some publicly advocate for animal welfare but disregard it when no one is watching: on farms with inadequate facilities, during improper transportation, or in poorly maintained slaughterhouses. Under these conditions, cattle, pigs, poultry, and other species that are part of our food supply chain may become ill, suffer, or be injured.

Distinguishing those who are genuinely committed from those seeking easy financial gain through empty rhetoric is part of the mission of the Certified Humane Institute, a nonprofit, non-governmental organization.

The certification mark displayed by companies indicates that, at some point, a business partner or farm owner made the decision that their business should not grow at the expense of unnecessary animal suffering.

How the Certified Humane® certification process works

To obtain certification, a company may need to adapt its production line or farm. It may also need to invest in employee training.

Above all, it must commit to transparency by periodically opening its facilities to inspections conducted by trained inspectors who visit the operation to verify whether good practices are being followed. The assessment considers technical criteria related to feed, access to water, health, housing, space, transportation, proper handling, and slaughter practices, when applicable.

As a result, the certification process helps consumers identify brands they can trust. More than just an image on the packaging, it represents auditing, accountability, and continuous improvement.

A symbol that helps consumers make informed choices

In a market where many brands talk about responsibility, independent certification helps distinguish those that are willing to demonstrate their practices according to technical standards.

The label does not replace complete information about production, but it provides a clear signal at the point of purchase. For consumers concerned about where their food comes from and the conditions in which animals are raised, this information can help support more informed choices.

Choosing certified products is also a way to recognize companies that invest in good practices and agree to undergo external assessments.

In short, the Certified Humane® seal demonstrates that animal welfare should not be treated merely as a marketing claim, but as a verifiable practice. To learn more about this topic, continue exploring our blog and discover how your purchasing decisions can help support more responsible production chains.

Published on August 21, 2026