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	<title>Certified Humane&reg; Asia | Animal Welfare | </title>
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	<description>This website promotes animal welfare practices in Asia with an English blog focused on the region and content in local languages.</description>
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		<title>Certified Humane ranks 1st in the 2026 Aquaculture Animal Welfare Benchmark</title>
		<link>https://certifiedhumaneasia.org/certified-humane-ranks-1st-in-the-2026-aquaculture-animal-welfare-benchmark/</link>
					<comments>https://certifiedhumaneasia.org/certified-humane-ranks-1st-in-the-2026-aquaculture-animal-welfare-benchmark/#respond</comments>
		
		<dc:creator><![CDATA[Infomidia Com]]></dc:creator>
		<pubDate>Fri, 11 Sep 2026 16:32:53 +0000</pubDate>
				<category><![CDATA[Atlantic Salmon]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Producer]]></category>
		<category><![CDATA[Technical]]></category>
		<category><![CDATA[World]]></category>
		<category><![CDATA[animal welfare]]></category>
		<category><![CDATA[animal welfare certification]]></category>
		<category><![CDATA[Aquaculture]]></category>
		<category><![CDATA[Aquatic Animal Welfare]]></category>
		<category><![CDATA[Aquatic Life Institute]]></category>
		<category><![CDATA[Certification Standards]]></category>
		<category><![CDATA[Certified Humane]]></category>
		<category><![CDATA[Farm Animal Welfare]]></category>
		<category><![CDATA[Food production]]></category>
		<category><![CDATA[Responsible Farming]]></category>
		<category><![CDATA[Seafood Industry]]></category>
		<category><![CDATA[Sustainable Aquaculture]]></category>
		<guid isPermaLink="false">https://certifiedhumaneasia.org/?p=16319</guid>

					<description><![CDATA[For the second consecutive year, Certified Humane achieved the highest score in the Aquaculture Certification Schemes Benchmark by the Aquatic Life Institute (ALI), with a rating of 9.5 out of 10. Animal welfare in aquatic production has been gaining increasing attention in discussions about the...]]></description>
										<content:encoded><![CDATA[<p><b>For the second consecutive year, Certified Humane achieved the highest score in the Aquaculture Certification Schemes Benchmark by the Aquatic Life Institute (ALI), with a rating of 9.5 out of 10.</b></p>
<p><span style="font-weight: 400;">Animal welfare in aquatic production has been gaining increasing attention in discussions about the future of aquaculture. In this context, understanding how certification programs incorporate welfare criteria into their standards is essential for producers, companies, retailers, researchers, and other stakeholders across the production chain.</span></p>
<p><span style="font-weight: 400;">This is precisely the purpose of the </span><b>Aquaculture Certification Schemes Benchmark</b><span style="font-weight: 400;">, developed by the </span><a href="https://www.ali.fish/resource-library/benchmark-2026?utm_source=social+media&amp;utm_medium=social&amp;utm_campaign=benchmark2026"><b>Aquatic Life Institute (ALI)</b></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">In its fifth edition, published in September 2026, the Benchmark evaluated </span><b>12 certification programs and 2 rating agencies</b><span style="font-weight: 400;">, representing the largest scope reached by the study to date.</span></p>
<p><span style="font-weight: 400;">For the second consecutive year, </span><b>Certified Humane ranked first</b><span style="font-weight: 400;">, achieving a score of </span><b>9.5/10</b><span style="font-weight: 400;">.</span></p>
<h1><b>What is the Aquaculture Certification Schemes Benchmark?</b></h1>
<p><span style="font-weight: 400;">The </span><b>Aquaculture Certification Schemes Benchmark</b><span style="font-weight: 400;"> is a global, evidence-based tool that evaluates </span><b>how aquaculture certification programs and product rating systems incorporate animal welfare requirements into their standards</b><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">In other words, the study seeks to answer an important question:</span></p>
<p><b>To what extent do aquaculture certification programs establish clear criteria to protect the welfare of farmed aquatic animals?</b></p>
<p><span style="font-weight: 400;">The Benchmark compares the requirements established in different programs’ standards and assigns scores based on the presence and strength of criteria related to animal welfare.</span></p>
<p><span style="font-weight: 400;">According to ALI, it is the only global evidence-based tool specifically dedicated to assessing the strength and clarity of animal welfare language within aquaculture certification and rating frameworks.</span></p>
<p><span style="font-weight: 400;">The results can be used as a reference by </span><b>certification programs, seafood companies, retailers, policymakers, researchers, investors, and animal protection organizations</b><span style="font-weight: 400;">.</span></p>
<h2><b>What does the Benchmark evaluate?</b></h2>
<p><span style="font-weight: 400;">The assessment considers different aspects related to the living conditions and management of aquatic animals.</span></p>
<p><span style="font-weight: 400;">Among the main criteria evaluated are:</span></p>
<h3><b>Water quality</b></h3>
<p><span style="font-weight: 400;">Water quality is fundamental to the welfare of aquatic animals. Therefore, the Benchmark evaluates whether standards establish requirements related to monitoring and maintaining adequate water quality conditions.</span></p>
<h3><b>Stocking density</b></h3>
<p><span style="font-weight: 400;">The study also analyzes requirements related to the number of animals kept within a given space.</span></p>
<p><span style="font-weight: 400;">Stocking density can directly influence animals’ living conditions and is associated with factors such as behavior, water quality, and opportunities for interaction with the environment.</span></p>
<h3><b>Environmental enrichment</b></h3>
<p><span style="font-weight: 400;">Another aspect evaluated is whether standards include requirements that encourage environments more suited to animals’ behavioral needs.</span></p>
<p><span style="font-weight: 400;">This is one of the areas where the sector still has opportunities for improvement. The 2026 assessment indicates that aspects related to behavior and the ability to express natural behaviors remain less developed compared to operational welfare criteria.</span></p>
<h3><b>Feed</b></h3>
<p><span style="font-weight: 400;">The Benchmark also evaluates how standards address feed composition and feeding management practices.</span></p>
<h3><b>Transport and handling</b></h3>
<p><span style="font-weight: 400;">Transport and handling are important stages for animal welfare and are also included in the assessment.</span></p>
<p><span style="font-weight: 400;">In the 2026 edition, the transport criterion was expanded to also include routine handling practices.</span></p>
<h3><b>Stunning and slaughter</b></h3>
<p><span style="font-weight: 400;">Requirements related to stunning and slaughter are also considered in the evaluation, assessing whether standards establish procedures aimed at reducing animal suffering.</span></p>
<h2><b>In addition to these criteria, what else is considered?</b></h2>
<p><span style="font-weight: 400;">The Benchmark also assigns scores to certain </span><b>prohibitions considered relevant for animal welfare</b><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">These include:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">farming octopuses and other cephalopods;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">eyestalk ablation in shrimp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">the use of insects as feed for aquatic animals;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">the use of genetically modified organisms to accelerate growth;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">inappropriate use of antimicrobials.</span></li>
</ul>
<p><span style="font-weight: 400;">In the 2026 edition, inappropriate antimicrobial use became one of the core prohibitions assessed.</span></p>
<p><span style="font-weight: 400;">The report also highlights that six evaluated programs now prohibit the farming of octopuses or other cephalopods: </span><b>Certified Humane, RSPCA, ASC, Soil Association Organic, Friend of the Sea, and Best Aquaculture Practices (BAP).</b></p>
<h2><b>What does the Benchmark NOT evaluate?</b></h2>
<p><span style="font-weight: 400;">This point is important.</span></p>
<p><span style="font-weight: 400;">The Aquaculture Certification Schemes Benchmark is an assessment </span><b>exclusively focused on animal welfare</b><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Therefore, the score does not represent an overall evaluation of certification programs.</span></p>
<p><span style="font-weight: 400;">The study </span><b>does not assess</b><span style="font-weight: 400;">:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">environmental sustainability;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">food safety;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">social responsibility;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">governance performance;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">implementation of standards on farms;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">compliance of certified operations with the standards.</span></li>
</ul>
<p><span style="font-weight: 400;">In other words, a high Benchmark score means that a program has clearer and stronger requirements related to </span><b>animal welfare</b><span style="font-weight: 400;">, but it does not necessarily indicate the best performance across all other dimensions of aquaculture production.</span></p>
<h2><b>Certified Humane ranks first again</b></h2>
<p><span style="font-weight: 400;">In the 2026 edition, Certified Humane achieved </span><b>9.5 points</b><span style="font-weight: 400;">, maintaining the leading position for the second consecutive year.</span></p>
<p><span style="font-weight: 400;">The result also represents an improvement compared to the previous edition. In 2025, Certified Humane received </span><b>8.75 points</b><span style="font-weight: 400;"> and also ranked first.</span></p>
<p><span style="font-weight: 400;">The three highest scores in 2026 were:</span></p>
<p><b>1st Certified Humane: 9.5</b><b><br />
</b> <b>2nd RSPCA: 8.45</b><b><br />
</b> <b>3rd ASC: 7.95</b></p>
<p><span style="font-weight: 400;">The improvement in Certified Humane’s score followed the incorporation of new animal welfare provisions into its standards, including updates made based on recommendations presented by ALI in the 2025 Benchmark.</span></p>
<h2><b>Why is this assessment important for aquaculture?</b></h2>
<p><span style="font-weight: 400;">Aquaculture plays an increasingly important role in global food production, with billions of aquatic animals raised in farming systems worldwide.</span></p>
<p><span style="font-weight: 400;">At the same time, scientific knowledge about the welfare of these animals continues to advance.</span></p>
<p><span style="font-weight: 400;">In this context, establishing clear welfare criteria within certification standards can help translate scientific knowledge into practical requirements for production systems.</span></p>
<p><span style="font-weight: 400;">The ALI Benchmark provides an overview of which aspects are already more established within certification standards and which areas still require further development.</span></p>
<p><span style="font-weight: 400;">According to the 2026 assessment, requirements related to feed, water quality, stocking density, transport and handling, and stunning and slaughter are increasingly present in the evaluated standards. On the other hand, aspects related to </span><b>behavioral welfare, environmental complexity, and opportunities for expressing natural behaviors</b><span style="font-weight: 400;"> remain areas requiring further development.</span></p>
<h2><b>Recognition for advancing animal welfare</b></h2>
<p><span style="font-weight: 400;">Certified Humane’s first-place ranking in the 2026 Benchmark represents recognition of the presence of animal welfare requirements within its aquaculture certification standards.</span></p>
<p><span style="font-weight: 400;">The result highlights the importance of establishing objective, evidence-based, and continuously improved criteria to guide the responsible farming of aquatic animals.</span></p>
<p><span style="font-weight: 400;">For Certified Humane, this recognition reflects a commitment at the core of its work: supporting farming conditions that consider animals’ needs and contributing to concrete advances in animal welfare.</span></p>
<h2><b>Learn more about the 2026 Benchmark</b></h2>
<p><span style="font-weight: 400;">The </span><b>Aquaculture Certification Schemes Benchmark 2026</b><span style="font-weight: 400;">, published by the Aquatic Life Institute, presents the complete assessment of the certification programs and rating agencies analyzed in this edition.</span></p>
<p><span style="font-weight: 400;">Access the </span><a href="https://drive.google.com/file/d/19WjG9syR8ykcnAyrZyXVB3ipmY_Dv9jX/view"><b>full report</b></a><span style="font-weight: 400;"> to learn more about the methodology, evaluation criteria, and results for each program.</span></p>
<h3><b>READ ALSO:</b></h3>
<p><a href="https://download.certifiedhumaneasia.org/standards-tilapia?_gl=1*1nb03da*_gcl_au*MTM2NzczMzQ3Mi4xNzg2NDEwMDg5LjExNTIxMzcwMDAuMTc4OTA1NDE5NC4xNzg5MDU0MTkzLjkyNDU5MzUyMS4xNzg5MDU0MTk0LjE3ODkwNTQxOTM."><b>Species-specific standards – Tilapia</b></a></p>
<p><a href="https://download.certifiedhumaneasia.org/atlantic-salmon?_gl=1*1agd9hf*_ga*MTgzMjcyNDAxNi4xNzYwOTgyNzE5*_ga_V65P2PJ510*czE3ODkxNDQwODckbzEwOCRnMSR0MTc4OTE0NDEwOCRqMzkkbDAkaDA.*_gcl_au*MTM2NzczMzQ3Mi4xNzg2NDEwMDg5LjExNTIxMzcwMDAuMTc4OTA1NDE5NC4xNzg5MDU0MTkzLjkyNDU5MzUyMS4xNzg5MDU0MTk0LjE3ODkwNTQxOTM."><b>Standard for Atlantic Salmon Farming</b></a></p>
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		<title>Conscious consumption: how we can promote animal welfare</title>
		<link>https://certifiedhumaneasia.org/conscious-consumption-how-we-can-promote-animal-welfare/</link>
					<comments>https://certifiedhumaneasia.org/conscious-consumption-how-we-can-promote-animal-welfare/#respond</comments>
		
		<dc:creator><![CDATA[Infomidia Com]]></dc:creator>
		<pubDate>Wed, 05 Aug 2026 14:25:26 +0000</pubDate>
				<category><![CDATA[Transportation & Slaughter]]></category>
		<category><![CDATA[animal welfare]]></category>
		<category><![CDATA[animal welfare certification]]></category>
		<category><![CDATA[Certified Humane]]></category>
		<category><![CDATA[Conscious consumption]]></category>
		<category><![CDATA[Farm animals]]></category>
		<category><![CDATA[Food production]]></category>
		<category><![CDATA[Responsible consumption]]></category>
		<guid isPermaLink="false">https://certifiedhumaneasia.org/?p=16270</guid>

					<description><![CDATA[We must say no to the suffering of farm animals. This is what a large part of the population is demanding. By adopting certain attitudes and making more conscious choices, consumers are capable of making a difference. Much is said about conscious consumption, but do...]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">We must say no to the suffering of farm animals. This is what a large part of the population is demanding. By adopting certain attitudes and making more conscious choices, consumers are capable of making a difference. Much is said about conscious consumption, but do you know how you can do your part to stop supporting production methods that disregard the physical, biological and psychological needs of animals?</span></p>
<p><a href="https://www.worldanimalprotection.org.br/o-que-nos-fazemos/sistemas-alimentares/consumo-consciente/"><span style="font-weight: 400;">Today, over 70 billion farm animals</span></a><span style="font-weight: 400;"> are raised and slaughtered worldwide, but only 33% of them live in facilities that prioritize their welfare. Bringing conscious consumption to the forefront can change the way these animals live, especially when they are subjected to inadequate treatment.</span></p>
<p><span style="font-weight: 400;">Over 90% of consumers agree that animals raised humanely produce higher-quality protein. And this is not just an assumption.</span></p>
<p><span style="font-weight: 400;">One example is what can happen when pigs and cattle experience stress in the moments before slaughter. This can result in meat that is more fibrous and tough, with a less palatable texture and a darker color.</span></p>
<p><span style="font-weight: 400;">If animals live in small spaces, with a shortage of water or food, they may end up fighting. This can cause injuries that remove them from the production line, lead to weight loss, leave scars and even result in the loss of meat.</span></p>
<h2><b>What is conscious consumption?</b></h2>
<p><span style="font-weight: 400;">A conscious consumer can positively influence those around them and generate a collective change in habits. Buying products that do not harm the environment, are not the result of the exploitation of human beings or animals, and use natural resources wisely is already a good start.</span></p>
<p><span style="font-weight: 400;">Taking into account the interests of the whole &#8211; and not just of a single company &#8211; by enabling negotiation and sustainable consumption that gives preference to recyclable or reusable products helps define the meaning of conscious consumption.</span></p>
<h2><b>Where does the food you eat come from? </b></h2>
<p><span style="font-weight: 400;">Part of conscious consumption is identifying where the items you buy come from, especially food. Does the brand your family likes treat well the hens that lay the eggs or the cow that provides the milk?</span></p>
<p><span style="font-weight: 400;">You might ask yourself: how do I find this out so I can change my habits? It is neither difficult nor impossible. One way is to buy products with certification labels, such as Certified Humane®, which certifies that farm animals have been treated with respect, without being deprived of proper care, and without going hungry or thirsty. </span></p>
<p><span style="font-weight: 400;">A product bearing the Certified Humane® seal &#8211; identified on the food packaging &#8211; means that the animal from which the raw material used in the product comes was raised according to animal welfare standards from birth until slaughter.</span></p>
<p><span style="font-weight: 400;">Through humane handling, consumers are given assurance that, in addition to strictly auditing animal health, there has also been an inspection of the place where the animal lives and the food it consumes.</span></p>
<p><span style="font-weight: 400;">With animal welfare certification, for example, it is possible to trace the product or the ingredients used after processing. This tracking involves identifying the food’s movement through specific stages, from production to distribution.</span></p>
<h2><b>The role of the consumer</b></h2>
<p><span style="font-weight: 400;">Besides price, do you consider the environment, human health and animal welfare? Conscious consumption means knowing that every action has a positive or negative impact and trying to increase the positive ones while reducing the negative ones.</span></p>
<p><span style="font-weight: 400;">Consumers have a responsibility to demand that companies not only take a stand, but also have an action plan that specifically considers how to improve the lives of those who provide food or inputs for its production.</span></p>
<p><span style="font-weight: 400;">Learn more and choose companies that prioritize more than just profit. </span><a href="https://certifiedhumaneasia.org/certified-companies-in-asia/"><span style="font-weight: 400;">Click here</span></a><span style="font-weight: 400;"> to find food products from farms that prioritize animal welfare. </span><a href="https://certifiedhumaneasia.org/"><span style="font-weight: 400;">Access our content</span></a><span style="font-weight: 400;"> and discover how to contribute to conscious consumption.</span></p>
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		<title>Do you know what animal welfare is?</title>
		<link>https://certifiedhumaneasia.org/do-you-know-what-animal-welfare-is/</link>
					<comments>https://certifiedhumaneasia.org/do-you-know-what-animal-welfare-is/#respond</comments>
		
		<dc:creator><![CDATA[Infomidia Com]]></dc:creator>
		<pubDate>Wed, 29 Jul 2026 14:23:14 +0000</pubDate>
				<category><![CDATA[Certification]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Technical]]></category>
		<category><![CDATA[World]]></category>
		<category><![CDATA[animal welfare]]></category>
		<category><![CDATA[animal welfare certification]]></category>
		<category><![CDATA[Animal welfare standards]]></category>
		<category><![CDATA[Certified Humane]]></category>
		<category><![CDATA[Farm animals]]></category>
		<category><![CDATA[Food production]]></category>
		<category><![CDATA[Humane farming]]></category>
		<category><![CDATA[Responsible Farming]]></category>
		<guid isPermaLink="false">https://certifiedhumaneasia.org/?p=16257</guid>

					<description><![CDATA[Since Certified Humane® began operations in 2003, there has been much discussion about the proper treatment and quality of life that should be provided to cattle, pigs and poultry &#8211; from birth on the farm throughout their lives. But do you know what animal welfare...]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Since Certified Humane® began operations in 2003, there has been much discussion about the proper treatment and quality of life that should be provided to cattle, pigs and poultry &#8211; from birth on the farm throughout their lives. But do you know what animal welfare is? It is not just about liking or admiring a particular species. It is also about knowing where farm animals come from, how they are raised and what conditions are offered before animal-derived products reach consumers. </span></p>
<p><span style="font-weight: 400;">The first step is understanding that farm animals must be </span><a href="https://certifiedhumaneasia.org/discover-the-five-freedoms-of-animals/"><span style="font-weight: 400;">raised without</span></a><span style="font-weight: 400;"> physical suffering, unnecessary stress or environmental discomfort throughout all stages of their lives. This means recognizing that they are sentient beings, capable of feeling pain, fear, discomfort and positive states. In fact, the meaning of animal welfare goes beyond simply providing food and water. It is necessary to understand the specific needs of each species and adapt farms and production systems to meet those needs.</span></p>
<p><span style="font-weight: 400;">For animals to live well, it is necessary to provide them with:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A balanced diet with the necessary nutrients for healthy development;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Ingredients and practices that do not compromise their integrity;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">No use of antibiotics as growth promoters, except when needed for disease treatment under veterinary guidance;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A suitable place to rest and move safely;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Adequate access to feed and clean water;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The opportunity to interact with other animals of the same species;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A rearing system in which they can express natural behaviors.</span></li>
</ul>
<h2><b>Animal welfare seal</b></h2>
<p><span style="font-weight: 400;">Certification is one of the clearest ways for consumers to know that the food they buy comes from animals raised according to recognized welfare standards. The Certified Humane® seal can be found on the packaging of products such as meat &#8211; including pork, beef and poultry &#8211; eggs and milk, as well as processed products that include certified animal-derived ingredients, such as pasta made with eggs or foods prepared with milk and dairy ingredients.</span></p>
<p><span style="font-weight: 400;">The work of Certified Humane® is to verify that companies and producers understand animal welfare and comply with the standards of Humane Farm Animal Care. One of its objectives is to help provide better living conditions for farm animals and make consumers aware that they can choose products from brands committed to responsible animal care throughout the production cycle.</span></p>
<h2><b>Why get certified?</b></h2>
<p><span style="font-weight: 400;">Consumers are increasingly attentive to products that come from production systems where animals are mistreated or kept in inadequate conditions. Certification shows that a product follows recognized standards for the care of farm animals. It can also open the door to a growing market and support greater credibility, efficiency and transparency in production. Producers of meat, including pork, beef, lamb and poultry, as well as eggs, milk and dairy products, can seek certification. Food companies that use certified animal-derived ingredients as raw materials can also apply.</span></p>
<p><span style="font-weight: 400;">By obtaining certification, companies strengthen their reputation and connect with consumers, retailers, restaurants, hotels and food service companies that value responsible sourcing. Below is the step-by-step process for obtaining animal welfare certification:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Learn about the standards that must be met;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Read the HFAC &#8211; Humane Farm Animal Care &#8211; Standards Manual, which explains the certification process;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Request the required forms from Certified Humane®;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">After document verification, an inspector visits the production unit to validate the information and confirm that the requirements are being implemented;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Once all requirements are met, certification is granted;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">The Certified Humane® seal can be used on approved product packaging to show consumers that the producer or manufacturer follows animal welfare standards;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Each year, the producer receives a new inspection to ensure continued compliance with the requirements.</span></li>
</ul>
<h2><b>Consumers must choose certified products</b></h2>
<p><span style="font-weight: 400;">Today, consumers have more information and are increasingly aware of how their choices influence the market. This is why many food companies, retailers, restaurants and hospitality groups have been reviewing their supply chains and seeking products from farms that follow animal welfare standards. The consumer’s role is essential for this change. By rejecting products linked to poor animal treatment and choosing certified options, consumers help encourage better practices throughout the food production chain.</span></p>
<p><span style="font-weight: 400;">How can you help as a consumer? First, look for and buy products that carry the Certified Humane® seal for animal welfare. Second, if your usual store, restaurant or market does not offer certified products, ask for them. You can also encourage family and friends to choose products that come from farms committed to better animal care.</span></p>
<p><span style="font-weight: 400;">Animals should not have to suffer. Good practices benefit everyone: consumers, producers, companies and retailers. Objectively speaking, animal welfare means providing animals with the conditions they need to live according to the natural behaviors of their species, with proper nutrition, health, comfort and care.</span></p>
<p><span style="font-weight: 400;">Visit our </span><a href="https://certifiedhumaneasia.org/"><span style="font-weight: 400;">educational materials page</span></a><span style="font-weight: 400;"> to learn more about animal welfare and Certified Humane® certification.</span></p>
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