How is Certified Humane® transforming animal production in Asia?

Animal welfare certification is more than just an ethical and sustainability issue that impacts the entire chain of animal production in Asia and the consumption of products with made primarily with these raw materials. 

Asian companies willing to keep up with the changes in the increasingly animal welfare-conscious consumer market are embarking on the process of acquiring certification that attests to the responsibility of farms and ranches that work with the ethical and humane rearing of species, from birth to slaughter.

This business strategy is in line with a new way of dealing with products and services available in the market. Asian consumers are willing to pay more for products that they perceive to be safer and more ethical.

And, on the other hand, products with the animal welfare label offer a competitive advantage in a scenario where quality is a decisive factor.

Therefore, prioritizing animal welfare in production is a market opportunity in Asian countries.

Business strategy

Animal welfare certification is often associated with higher standards of quality and food safety. 

By meeting growing demands for transparency, quality and environmental responsibility, farms and companies can build a solid reputation with consumers who have new standards and expectations for the consumption of animal products.

The challenges of animal production in Asia is that they still involve a lack of clear regulations in some countries and more effective investment policies for the sector. 

However, opportunities to access premium markets, improved company reputations and alignment with consumer expectations are driving this change. 

This movement has accelerated the response of producers who are willing to adapt their way of raising animals by modernizing processes, and implementing practices that take into account the animals’ natural behaviour.

Countries such as Thailand, Vietnam, India, Indonesia, Singapore and Malaysia are on the path of this expansion in the production chain. Among the reasons that have accelerated this market transformation in Asia are:

International standards

Many producers in these countries are beginning to adopt international animal welfare standards through globally recognized certifications.

Better production conditions

Adoption of better conditions for breeding, transporting and slaughtering animals, with guaranteed access to adequate water and food and the implementation of less stressful practices during handling.

Pressure from export markets

In order to supply the European Union and the United States, producers need to meet strict animal welfare standards. Certification has become a requirement to remain competitive in these markets.

Multinational

Global food companies have sourcing policies that demand animal welfare standards and more ethical farming practices, especially from Asian producers.

Human and animal health

Good animal welfare practices are associated with reduced illness in humans and animals, and less use of antibiotics and other medicines.

Transforming animal production in Asia

By combining the motivations, benefits and demands of the domestic and international markets, the adoption of animal welfare certification by companies in Asia has had an impact on business results on the continent.

Some of the certified producers who have expanded their sales and modernized their production through the Certified Humane® program include Beindy in Thailand, Emivest Animal Feed Mill in Vietnam, the award-winning Happy Hens Farm in India, and others in Indonesia, Singapore and Malaysia.

What they all have in common is the premise of innovation and sustainability that is part of the Certified Humane® commitment. 

To find out how these certified farms and ranches are expanding this sector and what the results of the certification program have been in each of them, access our complete materials.

Click here and download it for free. 

And if your company is looking to add value and access markets that prioritize ethical practices, traceability and animal welfare, Certified Humane® certification is the right way to strengthen your role in responsible agriculture in Asia and around the world.

Published on August 13, 2025